As the world continues to isolate Russia for its invasion of Ukraine, U.S. and European retailers have been rapidly shutting down operations across Russia. This has sent scores of Russians racing to buy imported consumer goods over fears of a plunging ruble and sanctions. Companies that haven’t yet joined the ban are drawing ire across social media, with hashtags #BoycottMcDonalds and #BoycottCocaCola trending on Twitter. Last year, McDonald’s Corp. generated about 9% of its