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13 Independent Brands Rallying To Support Ukraine


Fashion is rallying together in support of Ukraine, with emerging talent platform 1Granary – founded by Ukrainian creative Olya Kuryshchuk – publishing an open letter calling for the industry to unite against the war taking place in the eastern European country.


Major brands like Balenciaga and its parent company Kering were among the first to make public statements calling for peace on their Instagram accounts, and to pledge “a significant donation” to the UNHCR, the United Nations Refugees Agency. LVMH has also announced that it’s donating €5 million (about £4,150) to the International Committee of the Red Cross (ICRC), while Erdem has said that it will donate all profits from its flagship store and website this weekend to the British Red Cross’s Ukraine Crisis Appeal.


Meanwhile, Budapest-based brand Nanushka is partnering with the Hungarian Charity Service of the Order of Malta to help provide accommodation, food, clothing and transport for Ukrainian refugees. Ganni has also pledged to donate 100,000 DKK (£11,200) to the Danish Refugee Council, which is working on the ground in Ukraine.


Smaller brands from the fashion, art, and interiors worlds are doing their part to support, too, with a series of charity raffles and auctions taking place online. Below, see 13 independent labels that are supporting the on-going humanitarian efforts in Ukraine and its neighbouring countries.


Chylak


Warsaw-based bag label Chylak has donated all of its profits from last weekend – nearly €10,000 (£8,300) — to charities supporting Ukrainian refugees in Poland, including the Polish Centre For International Aid, Polish Humanitarian Action, Rescue Foundation and UNICEF.



Aeydē


Berlin footwear label Aeydē pledged to donate 30 per cent of its net proceeds from last weekend to Aktion Deutschland Hilft, a network of more than 20 organisations providing humanitarian aid to people in Ukraine and refugees in neighbouring countries.


Collina Strada


New York designer Collina Strada has pledged to donate all its sales from this week to United Help Ukraine, a charity helping to provide humanitarian aid and medical supplies on the ground in Ukraine.


Elleme


Paris-based brand Elleme has set aside all its blue and yellow products on its online store – with 100 per cent of the proceeds from these sales going towards UNICEF’s Ukraine appeal.


Cressida Jamieson


London-based designer Cressida Jamieson has created a T-shirt embroidered with a Choose Love heart in the colours of the Ukrainian flag, to raise money for the charity’s Ukraine Crisis Fundraiser. All proceeds will go towards projects that are providing vital aid and services to those still in Ukraine, as well as those fleeing the country.



Clothes For Progress


Charity resale platform Clothes For Progress has launched a fundraiser for Ukraine, with brands like Ninamounah donating pieces towards the campaign. All funds will go towards United Help Ukraine.


Cawley Studio


Cawley Studio is raffling its Ella vest to raise money for Ukraine, with the UK-based brand raising £4,500 for British Red Cross so far. Each £10 donation counts towards a raffle ticket, with entries closing on Thursday evening.


Les Fleurs Studio


Madrid-based upcycling brand Les Fleurs Studio, founded by stylist and influencer Maria Bernad, is donating all its profits for a week to Razom For Ukraine, a non-profit that is providing critical medical supplies for those in Ukraine.


Heliot Emil


Danish menswear label Heliot Emil has pledged to donate 100 per cent of its pre-order profits from its autumn/winter 2022 collection – which will be shown during Paris Fashion Week on Thursday – to UNICEF, in order to aid humanitarian efforts in Ukraine.


By Alice


Interiors expert Alice Wawrik, the founder of By Alice, is organising an online auction featuring pieces from around 20 independent British homeware brands – including the likes of Matilda Goad, Vaisselle and Straw – in order to raise money for Choose Love’s Ukraine appeal.


Partnership Editions X Venetia Berry


Online art platform Partnership Editions is selling a collection of hand-painted plates by artist Venetia Berry in order to raise money for Ukraine. Twenty per cent of all sales will go to Choose Love’s Ukraine fundraiser.


Albie & Pearl


Vintage homeware site Albie & Pearl – which curates an array of interior gems, from candlesticks to ceramic vases – has pledged to donate 15 per cent of sales from this weekend’s edit towards Choose Love’s Ukraine crisis appeal.


Fred Rigby Studio


London-based furniture designer Fred Rigby Studio is donating 10 per cent of profits from its Raindrop collection – a series of elegant coffee tables and side tables in a range of finishes – towards the British Red Cross’s Ukraine appeal.




 

Original Article: https://www.vogue.co.uk/fashion/article/independent-brands-fundraising-ukraine

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