Abercrombie & Fitch is expanding its same-day delivery service to the majority of its UK store fleet, including over 30 Abercrombie & Fitch, Abercrombie kids and Hollister locations.
The fashion retailer has partnered with Stuart, Gophr and software provider Delivery Solutions to build on its fulfilment capabilities and allow customers within certain postal codes to receive products from its stores within the same day.
This follows the successful launch of a same-day delivery option in the US, which was introduced in October 2021.
Customers in the UK can now use the group’s websites and mobile apps to shop the full range of apparel inventory that is available in their local stores for same-day delivery.
Each brand’s website features a “Get It Fast” filter to easily find items that are available, or shoppers can choose the same-day delivery option for available items at checkout.
Once the same-day delivery order is placed, customers receive tracking updates via text to accurately determine when their order will arrive.
“Same-day delivery supports our goals of meeting our customers where they are and delivering our product when and how they want it,” Abercrombie & Fitch Co. executive vice president, supply chain and procurement Larry Grischow said.
“The additional speed offering has been resonating with customers in the US, especially those in high-density markets, since we launched last fall.
“This gave us the confidence to expand the offering to our customers in the UK, who we know are looking for more choices and faster delivery options.
“We’re looking forward to partnering with Stuart, Gophr and Delivery Solutions, all of whom support our goal of providing an exceptional fulfilment experience for our UK customers.”