The acquisition of the Eve Sleep brand has been backed by Bensons’ owner Alteri Investors as it supports its growth strategy and transformation plans.
Bensons for Beds has re-opened evesleep.co.uk less than three weeks after it bought eve Sleep’s brand and intellectual property.
As it revealed in October, Eve Sleep is being retained by Bensons as a standalone brand.
Returning in time for the key trading period, it said the website includes its six best-selling mattress ranges – the premium, original and lighter available as hybrid or full foam sleep solutions.
Bensons said these ranges accounted for the vast majority of all Eve Sleep sales prior to its administration and will be available on the re-opened website from day one.
Bensons for Beds chief executive officer Nick Collard said: “We know from the feedback we’ve had from customers, they can’t wait for our eve Sleep website to re-open.
“And that customer demand has reinforced our view that acquiring the eve Sleep brand will widen our appeal as we continue to build our growing portfolio of high quality in-house brands that offers a sleep solution for every need. I’d like to thank the Bensons project team for their hard work in relaunching the website so swiftly.”
The acquisition of the Eve Sleep brand has been backed by Bensons’ owner Alteri Investors as it supports its growth strategy and transformation plans.
https://www.retailsector.co.uk/634461-bensons-for-beds-re-opens-eve-sleeps-uk-website/