Italian luxury label Dolce & Gabbana has pledged to go fur free this year.
Dolce & Gabbana will continue to work with professional artisans to create "eco-fur" garments and a sustainable fake fur alternative that uses recycled and recyclable materials.
The announcement was supported by organizations the Human Society US, Humane Society International, and the Fur Free Alliance.
Last week, Italian outerwear brand Moncler made a similar pledge to stop using fur by 2024.
Dolce & Gabbana group communication and marketing officer Fedele Usai said: "Dolce & Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The entire fashion system has a significant social responsibility role that must be promoted and encouraged: we will integrate innovative materials into our collections and develop environmentally friendly production processes, while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading.”
Chairman of the Fur Free Alliance, John Vinding, commented: "We celebrate Dolce & Gabbana for ending its association with fur cruelty and transitioning to more humane and innovative materials. The world is changing and brands like Dolce & Gabbana are rightly adapting to an evolving consumer, one that wants companies to take a stand against animal cruelty and innovate for a more sustainable future.”
Original Article: Dolce & Gabbana to stop using fur in 2022 (drapersonline.com)