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Dolce & Gabbana to stop using fur in 2022

Updated: Feb 7, 2022

Italian luxury label Dolce & Gabbana has pledged to go fur free this year.

Dolce & Gabbana will continue to work with professional artisans to create "eco-fur" garments and a sustainable fake fur alternative that uses recycled and recyclable materials.


The announcement was supported by organizations the Human Society US, Humane Society International, and the Fur Free Alliance.


Dolce & Gabbana group communication and marketing officer Fedele Usai said: "Dolce & Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The entire fashion system has a significant social responsibility role that must be promoted and encouraged: we will integrate innovative materials into our collections and develop environmentally friendly production processes, while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading.” 


Chairman of the Fur Free Alliance, John Vinding, commented: "We celebrate Dolce & Gabbana for ending its association with fur cruelty and transitioning to more humane and innovative materials. The world is changing and brands like Dolce & Gabbana are rightly adapting to an evolving consumer, one that wants companies to take a stand against animal cruelty and innovate for a more sustainable future.”


 




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