Herbert joins from his position as SVP and General Manager EMEA at BigCommerce, reports Retail Technology Innovation Hub.
Patchworks works with over 200 e-commerce brands in the UK, Europe, North America, and Australia including Huel, Gymshark, and Lounge Underwear.
Bringing over 20 years of e-commerce and digital transformation experience, Herbert started out as a developer and solutions architect on digital transformation projects, with a stint as a CTO, before co-founding Sceneric, an e-commerce systems integrators.
He has held leadership positions at businesses including Digitas, Zetman, AyataCommerce and Greenlight Commerce and been a Council Member of the MACH Alliance.
He will take over over from Patchworks’ founder, David Wiltshire, who said in a LinkedIn post: “I’m not retiring and have not sold out! I am going to focus within Patchworks on innovation, partnerships and new markets which are my strengths.”
The company has also appointed Neil Kuschel, currently CEO Europe at Global-e, as non-executive director.
“It’s a pivotal moment for us as we take Patchworks to the next level,” says Simon Drane, Chairman at Patchworks.
“Jim’s blend of expertise in ecommerce, business transformation and international development from BigCommerce will be crucial as we enter the next phase of European and global expansion.”
“These strategic appointments further develop Patchworks at a time of outstanding growth and continued support and investment from Gresham House Ventures.”
“His consultative customer approach coupled with real technical depth and substance will help to deliver exceptional customer outcomes.”
“To have Neil join the board also is an outstanding result for us. It is a testament to Patchworks, our clients and the team that we can attract such impressive expertise – we’re delighted to have them both onboard.”
Herbert comments: “With such phenomenal success over the last year in particular, it’s an exciting time to be joining Patchworks.”
“I’m looking forward to working with and continuing to build a thriving team to enable merchants to succeed online, using Patchworks to rapidly deploy innovative integrations to sell more quickly.”
Kuschel says: “Having worked closely with Patchworks through our many shared brands, it’s clear the huge value they bring. Being part of the team means being a part of the Patchworks journey and I’m excited to see what’s next.”