The new âone-stop-solutionâ, called Good Measures, will give brands a âcomprehensive viewâ of their current sustainability rating and provide customised guidance on where they can improve.
Good Measures is available free of charge to all of Farfetchâs brand partners, and will roll out to the entire fashion industry later this year.
Brands can submit publicly disclosed information on their performance that allows them to get rated or re-rated by Good On You. If they achieve a high enough rating, they will qualify for the Farfetch Conscious Collection.
Good Measures is grounded in Good On Youâs sustainability rating system, which measures how individual brands impact people, the planet, and animals. The system collates information from over 500 data points such as independent standards and certifications; third-party indices; and brandsâ own public reporting.
Thomas Berry, senior director of sustainable business at Farfetch, said: âOne of the aims of our Positively Farfetch strategy is to enable the brands we work with to make progress on sustainability and, ultimately, to help our customers to make positive choices.
âOur recent Conscious Luxury Trends report highlights the rapid increase in consumer interest in Conscious products and Good Measures will help our brand partners become more sustainable and also take advantage of these positive consumer demands.â
https://fashionunited.uk/news/fashion/farfetch-links-with-good-on-you-to-launch-sustainability-hub-for-brands/2022062963844