French fashion and lifestyle brand IKKS Paris announces the opening of two stores in iconic London shopping destinations Carnaby Street and Kings Road, marking the brand’s entry into the UK.
IKKS Paris, was founded in 1987 by Gérard Le Goff and offers a full collection of womenswear, menswear, kids-wear and accessories. IKKS Paris aims to embolden urban free spirits around the world to rock their lives through creative, responsible, 365-day Parisian easy chic fashion. The collection includes four stylistic pillars, Urban Rock, Urban Cargo, Urban Military and Urban Mobility.
The new stores have been designed to ensure customers have a premium experience, including a lounge area and complimentary coffee for customers as well as regular in-store brand activations including style sessions, talks and personalisation. Natural materials are used throughout the stores.
Ludovic Manzon, IKKS Paris CEO commented: “Carnaby Street is a perfect location to launch our first standalone store in London, as it’s not only an iconic shopping destination, it’s also where we know our target customers are shopping. This will allow us to showcase our full brand collections and to create an exciting space for our customers to immerse themselves into IKKS Paris. We are pleased with the response to our recent new standalone store openings in China and Madrid. This gave us the confidence to expand to additional markets in which we were seeing existing demand for IKKS Paris. We will follow the Carnaby opening with a second site in the iconic Kings Road and are excited about the next chapter in the brand’s growth strategy”.
The store openings are set against a backdrop of strong growth over the past 35 years and continued Global reach through the brands online store and the recent inclusion in the first metaverse fashion week where IKKS opened a virtual flagship.
Samantha Bain-Mollison, Retail Director at Shaftesbury says: “We are delighted that IKKS Paris will open their flagship store in Carnaby. The brand will sit perfectly within the existing retail portfolio of exciting fashion concepts on Carnaby Street that offer customers a point of difference and a premium shopping experience. IKKS Paris will unveil the full general store concept for the first time in this permanent flagship location”.