Abercrombie & Fitch group-owned Gilly Hicks is set to open a standalone store in Carnaby Street, London, as part of its plans to expand its physical presence in the UK.
The men's and womenswear retailer will open a 3,000 sq ft permanent store in Carnaby Street this summer, as part of its European expansion plans.
Gilly Hicks will also be opening a store in Oberhausen, Germany in early summer, and is due to expand its standalone footprint in the US.
The men's and womenswear retailer currently has 30 standalone stores in the UK, and is sold in 435 Hollister stores globally.
Kim Dolder, senior vice president and general manager at Gilly Hicks, said: "We’re thrilled to mark the next chapter of Gilly Hicks’ growth strategy by opening standalone stores in EMEA. We have been encouraged by the performance of our standalone store in Columbus, which has provided a tangible brand experience for customers to explore our products and find their ‘daily dose of happy.’ We’re excited to bring this concept to our EMEA customers, who have been responding well to our reimagined product assortment and brand identity that was introduced last summer."
The new stores will include “in-real-life activations” and other events that will allow shoppers to interact with the brand and its core values of diversity and wellness, Dolder said.
“Carnaby Street is the perfect location to reintroduce standalone Gilly Hicks stores in London, as it’s not only an iconic shopping destination, but it’s also where we know our target customers are shopping,” said Daniel LeVesconte, GVP, global brands, EMEA, at Abercrombie & Fitch Co.
“This new store is an important step forward in growing the Gilly Hicks brand and represents our company’s overall commitment to the EMEA market.”
Original Article: Gilly Hicks to open Carnaby Street store in summer (drapersonline.com)