Globe-Trotter Expands, Builds Digital Business, Launches Co-branded Collections
Luxury luggage brand Globe-Trotter celebrates its 125th anniversary this year and it has evolved its production with a number of co-branded collections, the latest with Tyler the Creator and his Golf le Fleur label.
Luxury luggage brand Globe-Trotter has introduced a customisation service to its site, allowing shoppers to craft their own bespoke products from the comfort of their own homes.
Developed in partnership with 3D software technology company SmartPixels and Unity, a 3D platform developer, the new online luggage service provides options to choose the colour of every component of the product, including the case body, corners, locks and interior.
Shoppers have the choice between 30 different shades for their suitcase’s body, as well as 15 colours of leather for straps, handles and corners.
The SmartPixels implementation enables the user to see their personalised design in a photorealistic 3D configurator, giving customers full control over the 360 design process. A rotatable image allows customers to see all parts of their desired product, offering the chance to interact with the piece as they go through each stage of its conception.
Final designs will be produced in Globe-Trotter’s Hertfordshire workshop, with each product promised to be hand-delivered within two to four weeks.
Customers can now use the service within a dedicated page on Globe-Trotter’s e-store, as well as through individual products that are available for customisation.
Established in 1897, their cases are synonymous with the Golden Age of travel. And to this day, the shape and style of many of their products remain unchanged. Production still takes place by hand in England. They apply the same attention to detail, using some of the same production methods and machinery of the Victorian era. Possibly their most timeless and enduring innovation is Vulcanised Fibreboard. An unfathomable feat of strength that is yet to be imitated successfully and has kept their cases incredibly strong but impossibly lightweight for 124 years and counting.
They are shaped by the characters who carry them. In the past, leaders such as Queen Elizabeth and Winston Churchill, and famed explorers like Edmund Hillary have all put their mark on the world with a Globe-Trotter in hand. While modern day icons Daniel Craig, David Beckham, Kate Moss and Emma Watson all choose Globe-Trotter to accompany them on life’s adventures.