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H&M opens in the Metrocentre, introducing its “leading store of the North East”

A NEW H&M store has opened its doors after months of anticipation since it was announced that it would be introducing its “leading store of the North East”.

Opening in the Metrocentre on Thursday (May 26), the store will offer a new interior look and feel for the brand that “puts customer experience and sustainability first”.

Founded in Sweden in 1947, H&M opened its first U.K. store in 1976. Over forty years later, H&M’s U.K. and Ireland portfolio has grown to include more than 200 stores.

Customers visiting the new Metrocentre store will notice a warmer and relaxed environment, as well as a lower volume of products which will be displayed in a curated and inspirational way, according to the popular brand.

Alongside a range of schemes available at H&M in the Metrocentre, the store’s Garment Collection and Recyling project allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store.

All donated items are recycled with zero per cent going to landfill.

To encourage customers to use their Garment Collection programme, H&M offer Conscious Points in addition to a digital voucher.

Toni Galli, country manager for H&M U.K. & Ireland, said: “We are extremely excited to open our Metrocentre store today.

“It’s always our aim to offer our customers a modern and meaningful shopping experience and we are confident that our new store at the Metrocentre, which offers our beloved HOME concept and new services, we will offer exactly this.”

Ben Cox, of Sovereign Centros, Senior Asset Manager for Metrocentre, added: “Over the past year we’ve been working on delivering an ambitious business plan to reinvigorate Metrocentre and attract major international brands and new occupiers.

“The investment by H&M, and introduction of the region’s first H&M Home, demonstrates Metrocentre’s position as a leading retail destination. It is set to be an exciting couple of months for the centre.”

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