Lego to open first Irish store in Dublin’s Grafton Street
New store will be open in summer, bringing Danish company’s new retail concept
Ireland is to get its first Lego store, with the Danish brand opening on Dublin’s Grafton Street this summer.
The new store will feature Lego’s new retail platform which blends physical and digital experiences in an immersive way, and also allow shoppers to create personalised products.
The store will have a minifigure factory where visitors can design their own unique Lego minifigures; participate in free-build challenges and other hands-on play opportunities;, and feature exclusive 3D Lego models inspired by Dublin and Irish culture.