Primark's owners said it is "making the digital move forward in a very big way"
Primark has hinted that it could offer a ‘click and collect’ service, but confirmed it would not offer delivery.
The high street retailer, which is hugely popular, confirmed last year it would launch a new website where shoppers could not only see which new items are available but also if it is in stock in their local stores. Now it's possible that shoppers may also be given the option to order via click and collect.
Primark is on track to launch a revamped customer-facing website in the UK very soon. The website will allow customers to see what clothes are in stores right now, instead of just a preview like on its current website.
Primark has yet to officially confirm if it will allow shoppers to click and collect orders when its new website launches, reports the Mirror. John Bason, finance director of Primark’s owner, Associated British Foods, told Reuters: “We’re making the digital move forward in a very big way in both the UK and the rest of Europe.
“That will generate sales and profits for us. Does this give us a capability to move further forward? Well let’s have a look at that. If there was an e-commerce opportunity for us, it will probably be more in the area of click-and-collect.”