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Tottenham Hotspur opts for BigCommerce online platform

Premier league football club Tottenham Hotspur has selected BigCommerce’s platform to improve its online store and drive its expansion into international markets.

“BigCommerce’s leading open SaaS approach was a deciding factor for us,” says Duncan Pass, Head of Retail at Tottenham Hotspur.

“Their flexible e-commerce platform combined with their curated ecosystem of integration partners create endless opportunities for us to modernise our online store, offer amazing features for our fans and support our continued growth throughout the world.”

Tottenham Hotspur will leverage BigCommerce’s platform not only at home in the UK, but also in APAC and North America where the club has a growing fanbase.

It says that it partnered with BigCommerce because of the platform’s internationalisation features such as multi-store front and price lists, flexibility and its integrated partnerships with payment and checkout solutions like Fast and Global-e.

"Having worked with Tottenham Hotspur on their existing digital retail for the last 12 months, the chance to reimagine their online store was an exciting one," says James Greenwood, Director at digital retail agency partner Strawberry.

"We're excited and proud to be a preferred BigCommerce partner chosen by Tottenham Hotspur to deliver an engaging retail experience to its fans online.”

“Retail is a critical revenue driver for any sports brand,” says Jim Herbert, Senior Vice President and General Manager of EMEA at BigCommerce.

“As teams continue to expand their reach beyond their home cities, they want a powerful e-commerce platform that can grow with them and make it easy for their fan bases to support the team regardless of where they live, what currency they use or what language they speak.”

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