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Unbound Group names third-party brands for multi-brand online marketplace.

Unbound Group, the parent of Hotter Shoes, has revealed some of the names that will feature on its new fashion and lifestyle platform for its core 55+ customer demographic.

The Group is initially launching its partner brand offering within fashion and specialist footwear categories, with brands such as Birkenstock, Geox and Skechers among those to have signed up.

Starting from 28th July through to October, the Group will welcome 14 partner brands in total which will be sold on its new platform, before expanding into other areas including wellness and its own Unbound Group brands.

Each brand included on the platform has been selected based on “relevancy, desirability, specialism and sustainability criteria, following a careful selection process and data-driven insights”, the company has said.

The full list of brands to feature in the apparel category is: Rohan; Asquith of London; Boody; Noa Noa; Part Two; Kaffe; Soaked in Luxury; Cream; and Lakeland Leather.

In footwear the line-up is: Birkenstock; Muck Boots; Geox; Skechers; and Hush Puppies

Unbound Group said that Hotter Shoes has traded in line with expectations since the group’s first quarter trading update issued on 22 May.

The group said Hotter has also opened new garden centre concessions at two of Notcutts’ sites in Cheshire and East Sussex due to the garden centre channel being ideal for its core 55+ customer demographic.

Unbound Group chief executive Ian Watson said: “It’s great to see our team’s effort coming to fruition as we prepare for the launch of the Unbound platform. Over the past months we have carefully selected a number of brands that we are pleased to announce today, who we look to build a long-term partnership with and who will be part of our initial platform launch from 28th July. We look forward to developing more partnership opportunities over the coming months as we expand our curated offer.”

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